Daily Archives: August 22, 2011

Over 50% of people in the UK browse the web while watching TV

Jolyon Barker, global lead for technology, media and telecommunications at Deloitte, said, “Television, via a programme or an advert, can provide the impulse for a purchase […] Consumers increasingly research on the web prior to purchase.” http://www.nma.co.uk/3029446.article?cmpid=NMAE01&cmptype=newsletter&email=true Advertisements

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