Monthly Archives: March 2011

Brands must prepare for the web-connected TV explosion

Brands must start thinking seriously about the ad opportunities that will arise once web-connected TVs achieve mass take-up. http://www.nma.co.uk/3024828.article?cmpid=NMAE04&cmptype=newsletter&email=true

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Will Lord Sugar provide YouView’s missing ingredient?

Will the appointment of Apprentice star Sugar be enough to put an end to the obstacles that threaten to cripple the subscription-free internet connected TV service? http://pitchcreative.marketingweek.co.uk/1003880.article?authDate=14-03-2011T12:00&authHrs=154&authHash=7EAF1EA7B4320C273FBCF2BA21BCEAFD%20%3Chttp://pitchcreative.marketingweek.co.uk/1003880.article?authDate=14-03-2011T12:00&authHrs=154&authHash=7EAF1EA7B4320C273FBCF2BA21BCEAFD%3E

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Research and Markets: Next-Generation Television – The Over-the-Top Challenge

This new report focuses on Broadband TV, connected and over-the-top TV, which drives the changes in the world of content and convergence: penetration, market prospects, business models, consumption patterns, case studies and the strategies of operators. http://finance.yahoo.com/news/Research-and-Markets-bw-1982968064.html;_ylt=A0wNc9ih1YBNvIgAxw22ba9_;_ylu=X3oDMTFlNXE3bW9yBHBvcwMxNwRzZWMDbmV3c0h1YkFydGljbGVMaXN0BHNsawNyZXNlYXJjaGFuZG0-?x=0

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The Future: A Regulator’s View by Ed Richards

The dawning of fully-fledged on-demand platforms such as Virgin’s TiVo and YouView creates huge opportunities and challenges for our industry. http://media.ofcom.org.uk/2011/03/17/the-future-a-regulators-view-by-ed-richards/

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Lord Sugar gives a timely boost to YouView’s public profile

Lord Alan Sugar’s appointment as YouView non-executive chairman is a shrewd move. http://www.nma.co.uk/3024588.article?cmpid=NMAE04&cmptype=newsletter&email=true

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iPad and Android tablet and mobile apps for the BBC iPlayer have been downloaded 460,000 times since last month

The broadcaster has since received 2.1m requests for programmes from iPad devices. http://www.nma.co.uk/3024543.article?cmpid=NMAE01&cmptype=newsletter&email=true

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LOCOG launches nationwide campaign to drive online ticket sales

The London Organising Committee of the Olympic Games and Paralympic Games has launched a major cross-platform campaign to promote tickets for the games. http://www.nma.co.uk/3024438.article?cmpid=NMAE01&cmptype=newsletter&email=true

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