Vodafone’s #mademesmile social media campaign backfires spectacularly!

Vodafone’s marketing efforts were countered by a swathe of criticism on Twitter including tweets such as “Pay your tax bills you robbing swines! Seeing the twitter campaign #mademesmile”, “Vodafones epic social media fail #mademesmile.”



About Anxo

Passionate about user experience research & design for people on the move. Strong background in design & research for mobile communication systems in Europe and emerging markets. Working in mobile internet opportunities for users at bottom of the pyramid.
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